Building Streetwear Brands In The New Car Culture Era

Building Streetwear Brands In The New Car Culture Era

Revvn, previously Revvit, is a streetwear brand built on automotive culture. They turn automotive photography into premium hoodies, sweatshirts, tees, and wall posters for people who live and breathe speed. Revvn came to Arora Media with fewer than 100 followers, a site that wasn't converting, and a brand identity that had just changed. We partnered on: Marketing Strategy & Consulting, Brand Foundation, Website Redesign, CRO, SEO, Social Media Strategy, UGC & Influencer Marketing, Consumer Journey Strategy, Paid Media across Meta & Google & more.

Increase in Organic Engagement

Revenue From Paid Efforts

Return on Ad Spend

The Better The Question
The Better The Question

How does a brand with under 100 followers compete in one of the most crowded categories online.

Anyone can put a car on a hoodie. Thousands of brands already do.

Revvn had a brand new name, a site that lost people at checkout, and an audience that barely knew it existed. Running ads into that just pays to send people into a broken funnel.


Car people don't buy a shirt. They buy proof they belong to the culture. The late night drives. The meets. The build they're saving for.


The question is not how do we get more followers. Nor is it how do we run more ads.
It's how do we make a brand of 100 people feel like the center of car culture. Build the identity first. Fix every place the buyer drops off. Then pour fuel on it.

Hi, my name is Jack Hua, owner of an automative streetwear brand Revvn that focuses on motivating young car enthusiasts to achieve their dreams. During my time working with Arora Media, I’ve learned so much about what I’ve been doing wrong with my social media content, website, and strategy. out of all the services I’ve used from them, what I find the most effective are their marketing consulting and Meta Ad Management services. Thank you and I look forward to continue working with Arora Media!

Jack Hua

CEO at Revvn

The Better The Solution
The Better The Solution

Anyone can run ads for a clothing brand. We are not going to act like turning on Meta was the big move.

It wasn't.

Running ads into a site that loses people at checkout just burns money faster. We built the brand before we tried to sell it. Revvit became Revvn.

We sat down with Jack and defined who the brand was for, what it stood for, and what it should look like everywhere someone found it. Every decision after that had to line up with it. Then we rebuilt the site so it actually sold. Navigation built around the product. Streamlined product pages and checkout. Cut load time significantly. Full mobile build. Every page aligned to the new identity. Less friction from the first click to checkout. That's where the abandoned carts were coming from.

Then we gave people a reason to follow the brand, not just scroll past it.


We redesigned the grid around the lifestyle, not the product. Built a new content strategy. Brought in UGC creators and influencers who were already part of the culture. Car people could see themselves in it. 100 to 1,000 followers in 30 days. 500% more engagement over 6 months. We set up SEO on the page and on the backend so organic traffic keeps growing without needing ad spend behind it.

Then we turned on paid, and at that point it was easy.


Prospecting and retargeting across Meta and Google. Abandoned cart recovery. Weekly A/B testing. $6,857 spent. $88,913 back. 875 purchases at $7.84 each. 12.9x ROAS.

At the end of the day we took a brand with under 100 followers and made it something car people want to wear. And we track every channel every week, cutting what doesn't work and scaling what does, so it keeps growing after the first win.


Our entire ecosystem is built around commerce and consumer

Our entire ecosystem is built around commerce and consumer

Our entire ecosystem is built around commerce and consumer

Our C-Suite's Methodology on Marketing

OUR METHODOLOGY

Why we are building what we are building

The problem nobody wants to say out loud.

Most marketers are underprepared for what's coming & most brands are not losing because of bad products. They are losing because of marketing that was built for a world that no longer exists.

Budgets are not the problem. Allocation is. Most brands spend 80% of their budget on activity that keeps the lights on and 20% on activity that actually moves the needle. We call the first part ( the 80% ) threshold marketing. It's the Paid Media, Email & SMS, and basic content structure. It's necessary, though most get it wrong, and simply keeps you above water.

The next 24 months will punish that. AI has collapsed the cost of execution to near zero. Anyone can make 100 ads. Anyone can write 50 emails. Which means execution is no longer the moat. Judgment is. Knowing which 3 of the 100 ads deserve budget. Knowing which offer to run before the creative even gets made.

That is the shift most agencies are not built for. We built Arora Media for it on purpose.

read more

Our C-Suite's Methodology on Marketing

OUR METHODOLOGY

The problem nobody wants to say out loud.

Most marketers are underprepared for what's coming & most brands are not losing because of bad products. They are losing because of marketing that was built for a world that no longer exists.

Budgets are not the problem. Allocation is. Most brands spend 80% of their budget on activity that keeps the lights on and 20% on activity that actually moves the needle. We call the first part ( the 80% ) threshold marketing. It's the Paid Media, Email & SMS, and basic content structure. It's necessary, though most get it wrong, and simply keeps you above water.

The next 24 months will punish that. AI has collapsed the cost of execution to near zero. Anyone can make 100 ads. Anyone can write 50 emails. Which means execution is no longer the moat. Judgment is. Knowing which 3 of the 100 ads deserve budget. Knowing which offer to run before the creative even gets made.

That is the shift most agencies are not built for. We built Arora Media for it on purpose.

read more