Jawzrsize is a Health & Wellness product known all over the world - transforming jawlines, exercising the face, and building confidence in over 2 million people over the last 10 years. Jawzrsize came to Arora Media looking to optimize their current efforts and break into something new. We partnered on: Growth Strategy, Email & SMS, UGC Programs, Experimental Marketing, Guerilla Marketing, CRO, Landing Page Split Testing, Paid Media, Partnerships, Amazon, TikTok, Wholesale, Youtube & more.
Increase in Creative
Addition To ARR
Increase in Return Consumers
How does a brand that has seemingly "maxed out a saturated industry", scale to new heights.
Ten years in market. Over 2 million customers. They literally textbook "won the category", which is exactly what made the next stage that much harder. When everyone who has ever needed your product has already found you. Paid media starts to hit cold audiences, email & sms stop getting opened, all the traditional efforts start to burn out.
People are no longer buying products, they are buying the path to the person they want to be. The question is not how do we make more money with ads or paid efforts. Nor is it to just start hosting events mindlessly.
It's to position the product as something that is needed for their consumer to become the person they want to be. Aligning every effort across the board, creating the operational systems to withstand the scale, modifying every touchpoint the consumer hits, before and after purchasing to reflect just that.
Implementing AM Performance, Operation, and Activations
Anyone can do the basics. We are not going to bore you with how we "optimized" their email, sms, and paid media. Anyone that has done it a few times can do it profitably. That's not why people choose us. Its definitely not why Jawzrsize did.
We gave people a reason to belong to the brand, not just buy from it.
We ran strategy and execution on live events, student ambassadors across the United States, app challenges, giveaways and community building. Every one of them gave their customers another way to relate to the brand. Not to the product. To the energy and the purpose behind it.
Then we rebuilt paid efforts to run on fewer, better decisions.
Fewer campaigns. Tighter touchpoints. And underneath that, volume where volume actually matters.
15+ A/B tested landing pages every two weeks
Microsoft Clarity heat mapping across all of them
2,000+ UGC creatives tested per month
AI static creative production
Separate testing and scaling campaign structures
AI optimization and incremental budget scaling, run through the system we built in house
Then email and SMS stopped being a calendar and became a reliable revenue source.
This is the part most brands have never seen.
Our AI identifies who lands on the site and maps their behavior. It reads Shopify purchase history across millions of stores to learn when that person is most likely to open. It learns what they actually respond to: a discount, a bundle, a BOGO. Then it sends at that exact time, with a code built for that person's history.
Not a segment. A person.
Welcome flows, returning flows, subscription flows and giveaway flows all run against it, all A/B tested.
11x higher open rate. 150% revenue increase.
We also installed playable pop-ups. 19% email and SMS signup rate, almost 11 points above industry average.
Marketplaces got the same treatment.
Amazon: campaigns aligned to the brand strategy, plus DSP, AMC and Sponsored Ads, with AI running hourly optimization on bidding and keyword tracking. TikTok Shop: full ad management. And plenty past that.
At the end of the day we made them more money, and we did it in a way that built a community of people who felt this brand was made for them. But more revenue and more sales means more strain. That is where AM Operations comes in.
Thousands of creators. The creative pipeline. VAs. AI capabilities. Data. Internal efficiency. Most brands that come to us have never had to sustain any of that at volume, and it is the first thing that breaks.
We build every efficiency and every solution with scale and operational excellence in mind.
